If you cannot say what a booked job costs you, you are not running ads, you are donating.
Most local businesses can tell you what they spent last month and roughly how busy they were. Very few can tell you which of those two things caused the other. Conversion tracking closes that gap, so you stop guessing which channel deserves the budget. It is the measuring half of lead generation funnels.
Five parts of the setup, each answering a question your ad spend has been waiting on.
Form, phone call, WhatsApp, Google Business Profile. If you cannot see where it came from, you cannot decide where the next hundred pounds should go.
In detailing and pool work most enquiries are still phone calls. Call tracking ties the ring to the ad, which is the single most commonly missed piece of the picture.
Cost per click is vanity. Cost per enquiry is closer. Cost per job you actually did is the one that tells you whether to scale or stop.
Google and Meta optimise toward whatever you tell them success looks like. Feed them form views and they find you window shoppers. Feed them booked jobs and they find you customers.
Not a dashboard with forty widgets. Spend, enquiries, booked jobs, cost per job, in a format you can understand in thirty seconds.
Is this the same as having Google Analytics installed?
Will I have to do anything for this to keep working?
Who owns the tracking setup?
Once you know the real cost per booked job, every budget decision gets simpler.
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